Oh, Snap! Equinox vs. The Catholic League

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Evidently The Catholic League is none too pleased about Equinox‘s latest ad campaign, which depicts a series of sexy, fairytale-esque scenes shot by Ellen von Unwerth. In particular, they take issue with the hot nuns with exposed legs sketching the hot naked dude with exposed everything. The ads aren’t in rotation in New York yet, but will be making their city-wide debut forthwith. In the meantime, Equinox is more than happy to exacerbate the situation by giving New Yorkers a sneak peek of what it has in store for our local magazines, billboards, and subways by displaying the new ads in the windows at three of their locations (50th Street, 19th Street and Greenwich Avenue), from now through Friday.

I belong to one of Equinox’s competitors, so I can’t say I know for sure what their clientele is like. But I can say that my gym is filled with fatties and old people, and if I ever once had to look at someone like the models above while “running” my 12-minute mile, I’d either kill myself or kill them. To be fair though, while these ads don’t necessarily make me want to join Equinox (or ever leave my apartment again, for that matter), they do make me want to join a convent and take up sketching.

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